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Handling member disagreements is key CEO requirement

One of the most critical — and difficult — tasks of an association CEO is maintaining unity among members. But sometimes, that’s impossible. When members can’t reach consensus on a policy issue, typically an advocacy organization will not lobby the government on that issue. In more extreme cases, members leave associations when differences are irreconcilable. In October, real estate brokerage firm Redfin publicly quit the National Association of Realtors (NAR) over disagreements on Realtor commissions as well as the recent scandal involving sexual harassment allegations against a former NAR board president. (In November, NAR announced that CEO Bob Goldberg would depart… Read More